Rising Health Awareness among Millennials to Boost to Global Energy Drink Market

The growing health awareness, changing lifestyle and improper diet of the consumers across the globe specifically among the millennials is driving the global energy drink market in 2020. Also, the rising trend of marathons, yoga, and aerobics is intensifying the energy drink market across the globe. Moreover, manufacturers are offering organic drinks that are made up of green coffee beans, organic guarana, etc. which is gaining traction of health-conscious consumers. 

Increasing sports and fitness competition is also contributing the demand for the energy drinks. According to the Australian Institute of Sports Nutrition site, the carbohydrate content in these energy drinks helps in enhancing performance of the sports mans as the nutrients present in the energy drink  helps in the fast recovering and instant energy when required.

According to the MarkNtel Advisors’ research report, “Global Energy Drink Market Analysis, 2020” the global energy drink market is anticipated to grow at a CAGR of around 7.5% during 2020-25. North America captured the major market share on account of exceeding the working hours and hectic life schedules of the corporates. However, the demand for energy drink is also emerging from the APAC region due to rising sports and fitness enthusiasts. Moreover, expanding e-commerce market and online presence of the retailers with free home delivery options across the region is intensifying the growth of the energy drink market.

Energy Drink- A New Status Symbol For Youth

Based on the end-users, adults dominated the global energy drink market in 2019 due to the increasing trend of social gatherings, celebrations, and parties. Moreover, demand for non-carbonated beverages. Additionally, the variants in the energy drink offered by the manufacturer are gaining the youth’s attention. However, presence of substitutes such as juices, flavored milk and other healthy drinks which is offered at the low prices are the market restraints for the energy drink market as youth is shifting towards more healthy drinks as reveled by MarkNtel Advisors’ in its research report, “Global Energy Drink Market Analysis, 2020”

 According to MarkNtel Advisors, the global energy drink market is highly competitive as companies are introducing new variants of energy drinks. The key players in the industry are Red bull, PepsiCo., Monster Energy, Rockstar, etc., Moreover, the new launch by the companies to expend the geographical coverage is creating stiff competition among players. For instance, Coca-Cola announced to launch an energy drink “Coca-Cola Energy” in the United States which would be available in four flavors.

“Global Energy Drink Market Analysis, 2019” provides comprehensive qualitative and quantitative insights on the market potential, key factors impacting market growth, hotspots and opportunities available for big data analytics in healthcare providers across the globe. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.  

Market Segmentation:

1. By Product Type (Organic, Non Organic, Natural)

2. By Product (Alcoholic, Non- Alcoholic)

3. By Target Consumer (Teenagers, Adults, Geriatric)

4. By Distribution Channel (On trade, Off trade)

5. By Region (North America, South America, Europe, Asia-Pacific, Middle East and Africa)

6. By Competitors (Red Bull, PepsiCo, Monster Energy, Rockstar, Taisho Pharmaceutical, Amway Global, etc.)

Key questions answered in the study

1. What are the current and future market trends in global energy drink market? 

2. How the market has been evolving in terms of end-user demand and application areas?

3. How the competition has been shaping across the countries followed by their comparative factorial indexing?

4. What are the key growth drivers and challenges for global energy drink market?

5. What are the customer orientation, purchase behavior, and expectations from the global energy drink provider across various regions?