Awareness For UAE dietary supplements market's health benefits

The UAE dietary supplements market is driving due to growing awareness about health benefits from supplements and the easy availability for a broad range of dietary supplements available in the country. Moreover, increasing trend of wellness centers among the population, and government initiatives to spread awareness about health is supporting the UAE market to grow from the past few years. The growing aging population would further contribute to the growth of dietary supplements market over the next 5 years.

In the geriatric age, the population is not able to fulfill recommended dietary allowances owing to insufficient dietary intake, which is leading the product demand in the country.  In 2019, the geriatric population of the country stood at around 18% of the total population, which is expected to grow to around 29% in the next few decades. Therefore, the need for dietary supplement is set to snowball during the forecast period. 

The demand for vitamin supplements is rising among the UAE population owing to increase in Vitamin D deficiency across the country. In the UAE, around 90% of inhabitants are suffering from the deficiency of vitamin D. Risk of vitamin D deficiency in pregnant women surge risk of preeclampsia and premature delivery. The demand for vitamin dietary supplements among pregnant women is rising, which is supporting the vitamin segment to grow from the past few years.

Moreover, the growing awareness regarding the benefits of consuming vitamin D supplements further supports the UAE dietary supplements market to grow. Some of the benefits are mentioned below:

·       Reduced risk of Cardiovascular Disease

·       Decline risk of Type 2 diabetes

·       The demand for the multivitamin/ supplement tablets is more in comparison to other form on account of ease of availability among end-users and other features such as inexpensive, high self-life and easy material packaging. While the demand, for capsules, is also high as it helps in decreasing gastrointestinal irritation, offers protection from sensitive ingredients, enable unique mixes of ingredients, etc.

·       Increasing acceptance of organic supplements among consumers, rise the adoption of powder-based dietary supplements. Also, the sales of powder supplements are surging due to easy consumption with beverages and other food products.