China Energy Drink market is experiencing robust growth on account of growing discretionary income of the people, increasing adoption of longer working hours in the Chinese companies and rising popularity of energy drinks among youngsters as it helps them stay awake and letting them to concentrate on studying. Furthermore, robust urbanization, snowballing awareness amongst people regarding organic and natural energy drink, fast-changing lifestyle of customer along with burgeoning initiative taken by the key player in order to have improvise distribution infrastructure and escalating consumer spending on food and beverage products are projected to promulgate the demand for energy drinks in the forecast period. The demand
Based on Target Customer, Adults dominated the China energy drink market in 2019. The growth of the segment is attributed to growing awareness amongst consumer regarding health and diet supplements, rising working class populace, changing lifestyle, boost in the consumption of organic and natural energy drink. However, teenager segment is also gaining pace at a faster rate due to rising popularity of energy drinks among the teenage.
Based on Product Type, Non-Alcoholic acquired the majority market share in China energy drink market in 2019 due to introduction of national industrial policy which would attract domestic investment in energy drinks industry and also stimulated the development of high-tech products. Natural Segment is expected to grow at the fastest rate in the forecasted period as Chinese consumer are preferring energy drinks that are made with natural ingredients such as green coffee bean extract, ginseng and vitamins, electrolytes, and natural caffeine from guarana etc.
The key players with a considerable market share in the China Energy Drink market are Red Bull, Monster Energy Company, Taisho Pharmaceutical California, Inc., Daly Foods Group, Hangzhou Wahaha Group Co. Ltd., Coca-Cola, PepsiCo., Southland Trade Company Ltd., Otsuka Pharmaceutical etc.










